Recent Journal Publications

Sanjit K. Roy

  1. Roy, S. K., Gruner, R. L., and Pantano, E. (2021), “Editors’ reflections and introduction to the special section on ‘information technology meets marketing: Value-creation along the customer journey’”, International Journal of Information Management, https://doi.org/10.1016/j.ijinfomgt.2020.102270  

 

  1. Roy, S. K., M. S. and Bang, N. (2020), “Consumer-computer interaction via in-store smart technology (IST) in the retail industry: The role of motivation, opportunity, and ability” Journal of Marketing Management, https://doi.org/10.1080/0267257X.2020.1736130

 

  1. Roy, S. K., Balaji, M. S., and Soutar, G. (2020), “Antecedents and Consequences of Value Co-Creation Behaviors in a Hotel Setting: A Two-Country Study”, Cornell Hospitality Quarterly, https://doi.org/10.1177%2F1938965519890572

 

  1. Roy, S. K., Gruner, R. and Guo, J. (2020), “Exploring Customer Experience, Commitment and Engagement Behaviours”, Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2019.1642937 

 

  1. Babu, M. M., Dey, B., Rahman, M., Roy, S. K., Alwi, S. F. S., and Kamal, M. M. (2020), “Value co-creation through social innovation: A study of sustainable strategic alliance in telecom and financial sectors in Bangladesh”, Industrial Marketing Management, https://doi.org/10.1016/j.indmarman.2020.06.003

 

  1. Harrigan, P., Morgan Miles, Yulin Fang, and Roy, S. K., “The Role of Social Media in the Engagement and In-formation Processes of Social CRM”, International Journal of Information Management, https://doi.org/10.1016/j.ijinfomgt.2020.102151

 

  1. Fujita, M., Harrigan, P., Soutar, G., Roy, S. K., and Roy, R., “Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions”, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2020.07.050

 

  1. Roy, S. K., Shekhar, V., Quazi, A. and Quaddus, M., “Customer Engagement Behaviors: The Role of Organizational Characteristics and Service Convenience”, Journal of Service Theory and Practice, https://doi.org/10.1108/JSTP-03-2018-0049

 

  1. Sadeque, S., Roy, S. K., Swapan, M. S. H., Chen, C-H. and Ashikuzzaman, M. (2020), “An Integrated Model of City and Neighborhood Identities: A Tale of Two Cities”, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2019.06.040

 

  1. Roy, S. K., Singh, G., Hope, M., Nguyen, B. and Harrigan, P. (2019), “The Rise of Smart Consumers: Role of Smart Servicescape and Smart Consumer Experience Co-creation”, Journal of Marketing Management, https://doi.org/10.1080/0267257X.2019.1680569

 

  1. Rahman, M., Dey, B. L., Bose, S., Babu, M. M., Roy, S. K., and Binsardi, B. (2019), “Value co-creation as a dialectical process: analysis of the multi-stakeholder engagement in the smartphone industry in Bangladesh and West Bengal” Information Systems Frontiers, https://link.springer.com/article/10.1007/s10796-019-09902-4?shared-article-renderer

 

  1. Gallan, A., McColl-Kennedy, J. R., Barakshina, T., Figueiredo, B., Jefferies, J. G., Gollnhofer, J., Hibbert, H., Luca, N., Roy, S. K., Spanjol, S., and Winklhofer, H. (2019), “Transforming Community Well-Being Through Patients’ Lived Experiences”, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2018.12.029   

 

  1. Fujita, M., Harrigan, P., Roy, S. K. and Soutar, G. (2019), “Two-way Acculturation in Social Media: The Role of Institutional Efforts”, Technological Forecasting and Social Change, https://doi.org/10.1016/j.techfore.2018.11.003

 

  1. Roy, S. K., Balaji, M.S., Soutar, G., Lassar, W. and Roy, R. (2018), “Customer Engagement Behavior in Individualistic and Collectivistic Markets”, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2017.06.001

 

  1. Roy, S. K., Shekhar, V., Lassar, W. M. L., and Chen, T. (2018), “Customer Engagement Behaviors: The Role of Service Convenience, Fairness and Quality”, Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2018.07.018

 

  1. Roy, S. K., Balaji, M.S., Quazi, A. and Quaddus, M. (2018), “Predictors of Customer Acceptance and Resistance of Smart Technologies in the Retail Sector”, Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2018.02.005     

 

  1. Bose, S., Roy, S. K., Alwi, S. and Nguyen, B. (2018), “Measuring Customer Based Place Brand Equity (CBPBE) From a Public Diplomacy Perspective: Evidence from West Bengal”, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2018.01.059

 

  1. Roy, S. K., Balaji, M.S., Sadeque, S., Nguyen, B. and Melewar, T. C. (2017), “Constituents and Consequences of Smart Customer Experience in Retailing”, Technological Forecasting and Social Change, https://doi.org/10.1016/j.techfore.2016.09.022  

 

  1. Balaji, M. S., Roy, S. K., and Quazi, A. (2017), “Customers’ Emotion Regulation Strategies in Service Failure Encounters”, European Journal of Marketing, https://doi.org/10.1108/EJM-03-2015-0169

 

  1. Balaji, M. S. and Roy, S. K. (2017), “Value co-creation with Internet of things technology in the retail industry”, Journal of Marketing Management, https://doi.org/10.1080/0267257X.2016.1217914

 

  1. Balaji, M. S., Roy, S. K. and Lassar, W. M. L. (2017), “Language Divergence in Service Encounters: Revisiting Its Influence on Word-Of-Mouth”, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2016.07.015

 

  1. Yu, X., Roy, S. K., Quazi, A., Nguyen, B., and Han, Y. (2017), “Internet entrepreneurship and ‘the sharing of information’ in an Internet-of-Things context: The role of interactivity, stickiness, e-satisfaction and word-of-mouth in online SMEs’ websites’, Internet Research, https://doi.org/10.1108/IntR-02-2015-0060

 

  1. Balaji, M. S., Roy, S. K. and Sadeque, S. (2016), “The Antecedents and Consequences of University Brand Identification”, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2016.01.017

 

  1. Balaji, M.S., Roy, S. K. and Khong, K. W. (2016), “Does Relationship Communication Matter in B2C Service Relationships?” Journal of Services Marketing, https://doi.org/10.1108/JSM-08-2014-0290   

 

  1. Roy, S. K., Lassar, W. and Butaney, G. (2014), “The Mediating Impact of Stickiness and Loyalty on Word-of-mouth Promotion of Retail Websites: A Consumer Perspective”, European Journal of Marketing, https://doi.org/10.1108/EJM-04-2013-0193

 

  1. Devlin, J., Roy, S. K.and Sekhon, H. (2014), “Perceptions of Fair Treatment in Financial Services: Development, Validation and Application of a Fairness Measurement Scale”, European Journal of Marketing, https://doi.org/10.1108/EJM-08-2012-0469